Audit
Example Family Practice
3 findings
- Costing patients
Phone number isn't a tap to call link
Mobile visitors have to copy it by hand. Fix: one line of code, same day.
- Costing patients
"Book now" button links to nothing
The online booking page was moved and the button wasn't updated. Fix: relink and test.
- Search
Not in the top 10 for "family doctor" in your town
Three nearby practices show first. Fix: Google profile cleanup and local pages.